You don’t usually see a web browser sponsoring a football shirt, but that’s exactly what Mozilla is doing with Firefox.

The company has signed a multi-year partnership with Wrexham AFC that will see the Firefox logo appear on the front of the club’s men’s and women’s jerseys starting with the 2026/27 season. Firefox has also been named Wrexham’s official web browser partner.

The first appearance won’t be far away either. Wrexham’s new away kit, complete with the Firefox logo, is set to make its debut during the club’s pre-season match in Kraków this weekend.

Mozilla doesn’t strike sponsorship deals like this very often, which makes the announcement stand out. The company says it sees Wrexham and Firefox as brands that have grown by doing things differently instead of trying to outspend bigger rivals. It’s clearly trying to frame the deal around that shared underdog story, rather than just putting its logo on a shirt.

Of course, Wrexham is no ordinary football club anymore. Since Ryan Reynolds and Rob McElhenney bought the Welsh side in 2021, its rise through the English football pyramid has turned it into a global story. Even people who don’t follow football have probably come across Welcome to Wrexham or clips from the club’s recent promotions.

For Mozilla, that kind of exposure is hard to ignore.

Firefox is still a long way behind Chrome in the browser race, but the company has been pushing hard to keep the browser in the spotlight. Just last week, we reported that Firefox had edged past Safari in worldwide desktop browser market share, according to Statcounter’s latest estimates. The lead was tiny, but it was still a notable milestone after months of reports questioning Firefox’s growth.

Mozilla has also been steadily adding new features instead of making dramatic changes overnight. Its recently announced Firefox 2026 roadmap includes built-in VPN support on mobile, improved tab management, PDF editing tools, and AI features that users can choose to use rather than having them forced on by default.

Behind the scenes, Mozilla has been reshaping itself too. Last month, the company launched Mozilla.org, a new nonprofit created to coordinate Firefox alongside its other products and AI projects under a single long-term strategy. The idea is to make Mozilla’s growing portfolio work together more closely instead of operating as separate pieces.

As for the Wrexham partnership, Mozilla says fans can expect more than just a logo on the front of a shirt. The company plans to bring Firefox into the club’s digital content, fan experiences, and other activities throughout the season.

For now, though, the biggest change is the easiest one to spot. If you’re watching a Wrexham match this season, there’s a good chance the Firefox logo will catch your eye before you even think about which browser you’re using.

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