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13 nov. 2026
Instagram’s 90-Minute Videos: A New Opportunity for Creators, But Will Brands Invest?

Instagram is exploring a new direction in content creation by testing a long-form video feature that allows selected creators to upload videos of up to 90 minutes. The move could open new opportunities for educators, independent journalists, documentary filmmakers and digital storytellers who want to move beyond short-form content. The experiment, called Features, aims to bring longer…

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