UGC How to Make UGC-Style Video Ads Without Filming Anything User-generated content (UGC) ads — a real-looking person holding a product, talking to the camera, phone-shot and unpolished — have become the default creative format on TikTok, Instagram Reels and YouTube Shorts. They tend to feel less like ads, which is exactly why they work. The problem is producing them. A traditional UGC workflow…