Can you make it to the end of this column?
They call it brainrot. Inane short-form videos just stimulating enough to keep you watching and scrolling, in a zombie-like manner, through whatever the algorithm presents next; not quite dull enough for you to tear your monetisable eyeballs away from the screen. Viewers are ambivalent. Such content offers a way to switch off. It also offers a way to waste hours of your life.
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